Translated from the original Spanish article. Read in Spanish
News published on October 27, 2026. The situation may have changed since then.
Do you like the smell of freshly used soap? Dove decided to bottle it. The brand is launching its first perfume, and it smells exactly like its famous beauty bar.
The fans asked for it
The idea didn't come only from a marketing office: for years, many consumers asked on social media for a perfume with the scent of the Dove bar. And the brand, which belongs to Unilever, listened.
The perfume is called Dove Original Fragrance and it's a limited-edition eau de parfum.
The hidden price
It costs $19.57. And that number isn't random: 1957 is the year the Dove bar launched in the United States.
In other words, the price is a small tribute to the soap's nearly seventy years of history.
Price: $19.57, for 1957, the year the Dove bar was born in the United States.
When and where
The waitlist opened on October 22 on the official website, and the perfume goes on sale online on October 27, 2026.
Unilever presented it as a one-time launch: in limited quantities, online only and with no confirmed plans for it to stay permanently. It isn't expected to reach physical stores either. The initial sale is in the United States.
Who created it
The perfume was composed by Ann Gottlieb, a perfumer known for working on fragrances for big fashion brands such as Calvin Klein, Dior and Marc Jacobs.
According to the specialist site Fragrantica, it has soapy, creamy and floral notes: the idea is to smell clean, as if fresh out of the shower.
The perfume was created by Ann Gottlieb, a perfumer for Calvin Klein, Dior and Marc Jacobs.
The "clean scent" trend
Dove isn't the only brand playing with nostalgia and everyday smells. Fragrances that smell "clean" or like childhood products have become very popular on social media. And for a brand, turning a recognizable smell into a new product is a very cheap way to get people talking.
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Sources (in Spanish)
- Lanzamiento, precio y fechas: ReasonWhy, Marketing Directo y Merca2.0.
- Perfumista, notas y venta en línea: Fragrantica y Elle México (23 de octubre de 2026).
- Otras coberturas: Mercado Negro y Business Today.
Photos are from Wikimedia Commons under free licenses; the author and license are shown under each image.
